Designing Smart Push Notifications

First Round Capital has a really nice write up on designing push notifications to create more compelling experiences.  It’s largely common knowledge now, but the ratio of apps downloaded vs apps used is rather disproportionate and the number of apps we (normal users perhaps not me) tend to use is a low single digit.  Aside form considering how contextual each notification can be it’s also critical to consider the onboarding process so that you have a clear set of expectations to even ensure push notifications are allowed.  And of course … consider why an app is even something we need. 

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