Ikea’s Dining Club

If you live in London, you can take advantage of the Ikea Dining Club, which is a smart looking new campaign from Ikea.  In short, you get to cook under the supervision of a professional chef (success guaranteed!) and provide a great group meal to a bunch of your friends.  With so much attention these days on food trends, Ikea seems to have put together a very nice system of components … Beyond the social cooking there are events and education events and of course the shopping though that seems very much to be secondary to the experiences being designed.  I don’t see myself getting to Shoreditch anytime too soon so I’ll unfortunately be missing out.

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