I love the American fashion industry, but it has a lot of problems, and one of them is the baffling way it has turned its back on plus-size women. It’s a puzzling conundrum. The average American woman now wears between a size 16 and a size 18, according to new research from Washington State University. There are 100 million plus-size women in America, and, for the past three years, they have increased their spending on clothes faster than their straight-size counterparts. There is money to be made here ($20.4 billion, up 17 percent from 2013). But many designers — dripping with disdain, lacking imagination or simply too cowardly to take a risk — still refuse to make clothes for them.
In addition to the fact that most designers max out at size 12, the selection of plus-size items on offer at many retailers is paltry compared with what’s available for a size 2 woman. According to a Bloomberg analysis, only 8.5 percent of dresses on Nordstrom.com in May were plus-size. At J.C. Penney’s website, it was 16 percent; Nike.com had a mere five items — total.
Source: The Washington Post