iMessage. Really?

I keep reading things about the stickiness of iMessage and I frankly do not get it … While I in no way discount the stellar design, performance and appeal of the iPhone I simply do not get the need for iMessage as a core service — meaning something that would keep me attached to the platform.  There are literally countless ways to engage with people through messaging and depending on your age / need most likely a few in play at all times as well.  The digital ink spilled about being a green bubble in a blue bubble conversation is … Continue reading iMessage. Really?

iPhone 7 Global Campaign Translation Challenges  

The importance of working your global team a bit before giving  launch clearance … Here’s why they’re different: Hong Kongers speak Cantonese, while mainlanders and Taiwanese speak Mandarin. Speakers of the two biggest dialects of the Chinese language can find each other impossible to understand and even use different written characters. And in Cantonese, “seven,” or 柒, is pronounced tsat, and is also slang for “penis.” The word isn’t particularly offensive. Instead, it is often used to describe a hilarious person or thing, or mock someone gently. Let’s say a friend slipped in public, or got a goofy haircut: you can say to him in Cantonese … Continue reading iPhone 7 Global Campaign Translation Challenges