The New Google Playbook

This week as much of the world noticed, Google unveiled a substantial number of new hardware products and an AI consumer-focused strategy linking things together. As was alluded to ahead of time, 10.4.2016 would be a day people will reflect upon in the future though clearly now not for the reasons many people might have projected. From my perspective, Google came out swinging and hard. They are finally taking a bold stance with their brand and it looks like there will be some considerable marketing to follow. While on the surface, it would be easy to draw some parallels to … Continue reading The New Google Playbook