iPhone 7 Global Campaign Translation Challenges  

The importance of working your global team a bit before giving  launch clearance … Here’s why they’re different: Hong Kongers speak Cantonese, while mainlanders and Taiwanese speak Mandarin. Speakers of the two biggest dialects of the Chinese language can find each other impossible to understand and even use different written characters. And in Cantonese, “seven,” or 柒, is pronounced tsat, and is also slang for “penis.” The word isn’t particularly offensive. Instead, it is often used to describe a hilarious person or thing, or mock someone gently. Let’s say a friend slipped in public, or got a goofy haircut: you can say to him in Cantonese … Continue reading iPhone 7 Global Campaign Translation Challenges  

Volvo to license its self-driving car tech

Until now, most automakers have been keeping their internally developed autonomous vehicle technology close to the vest, but this venture will see Volvo’s self-driving tech made available to other carmakers, with revenue shared between Volvo and Autoliv. Both Volvo and Autoliv will transfer their autonomous vehicle intellectual property to the new joint venture, with Autoliv acting as the exclusive supplier of any developed technology to outside companies (Volvo will purchase directly from the joint venture). Via The Verge Continue reading Volvo to license its self-driving car tech