Being native to your audience is the most important part of any brand experience. It’s not always easy but in order to be (or remain) relevant, you can’t swim upstream without a very clear brand purpose. Retailers have to seriously play nicely in the sandbox because outside of a very select few (i.e. Amazon) you are not going to earn the right to space on a device. Good catch (as always) from Retail Dive on the latest report out of Deloitte … “Any retailer who thinks they can build their own personalized experience to interact with customers anywhere near the extent … Continue reading Not surprisingly digital is driving in-store action … and for all ages.