Being native to your audience is the most important part of any brand experience. It’s not always easy but in order to be (or remain) relevant, you can’t swim upstream without a very clear brand purpose. Retailers have to seriously play nicely in the sandbox because outside of a very select few (i.e. Amazon) you are not going to earn the right to space on a device. Good catch (as always) from Retail Dive on the latest report out of Deloitte … “Any retailer who thinks they can build their own personalized experience to interact with customers anywhere near the extent … Continue reading Not surprisingly digital is driving in-store action … and for all ages.
SlashGear has revealed a Walmart patent for an autonomous shopping cart or at least a robotic assist that can enable a cart or even deliver a cart if you find yourself wishing you’d picked one up before grabbing too much stuff. This is an interesting concept … I don’t shop at Walmart stores mainly because they are not nearby. Instead we use Target and Costco where I can’t tell you the number of times my ankles and achilles has been endangered by reckless or very important shoppers. I wonder if this cart’s system will be able to help avoid others which … Continue reading Walmart self-driving shopping carts
I love the American fashion industry, but it has a lot of problems, and one of them is the baffling way it has turned its back on plus-size women. It’s a puzzling conundrum. The average American woman now wears between a size 16 and a size 18, according to new research from Washington State University. There are 100 million plus-size women in America, and, for the past three years, they have increased their spending on clothes faster than their straight-size counterparts. There is money to be made here ($20.4 billion, up 17 percent from 2013). But many designers — dripping with disdain, lacking imagination or simply … Continue reading Tim Gunn: Designers refuse to make clothes to fit American women.
One interesting part about Amazon’s pop-up stores is that they’re run by the devices team, not the retail team that opened Amazon’s bookstore last year. The initiative is led by Senior Vice President of Devices and Services Dave Limp, who oversees everything from the Kindle to the Echo. That means the push for more pop-up stores coincides with the success of the Echo, which is widely considered to be the next big hit product for Amazon. The Echo’s success has prompted rivals such as Google and, reportedly, Apple to develop competing versions. According to multiple sources, Amazon is increasingly putting … Continue reading Amazon dramatically expanding retail presence through “pop-ups”
Solid read from Bloomberg on the potential of Amazon’s plans to evolve their delivery process, drive costs down from their network of providers and of course … grow their own network to deliver predictably. It’s unclear where the end game might lead, but cost pressures are going to certainly put the sting on UPS and FedEx and that’s just in the US. In June, Deutsche Bank released a report predicting that Amazon will eventually have a global shipping operation capable of moving goods directly from factories in China to customers in the U.S. and Europe, using not just 767s and container … Continue reading Amazon Logistics
As spotted on UploadVR … Could be rather interesting for VR if Amazon dives into shopping. Right now aside from some experiments it’s been a bit lame to date. Though as we’ve seen recently things are starting to pick up in Asia as well thanks to a small company called Alibaba. Continue reading Amazon’s VR Shopping Coming Soon?